• methodical approach
• project managed
• ROI focused
• sales driven results
• full sales cycle consultancy
• marketing driven by data
• benchmarked on conversions

Lee Roper is a SEO Consultant and a Qualified Google Advertising Professional who offers Internet Marketing Services to organisations throughout the United Kingdom.

On-line Marketing can be broken down into the following methods:

• Search Engine Optimisation - Organic (also known as natural) results are ranked and determined automatically by the Search Engine, these results can be improved through Search Engine Optimisation activities and are designed to display the most relevant, current and trusted sources that meet the users search criteria.

• Pay Per Click - Visibility is determined by an ongoing auction process that involves bidding an amount on chosen search terms that the target audience will use. PPC results can guarantee advertisers visibility for more targeted terms and the advertiser is only charged if someone clicks on their advertisement.

• Pay Per Call – The advertiser only pays when they receive a targeted telephone call, all calls generated should provide leads and potential new business. Some businesses have complex products and services, a website can provide an overview but a telephone call can be used to ascertain requirements and discuss potential improvements.

• CPM (Cost Per Impression) - Where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions. The 'M' in the CPM acronym is the Roman numeral for one thousand. A thousand impressions of an advert is a common measure of visibility, therefore prices are often based around a thousand displays of an advertisement.

• Cost Per Conversion – Where advertisers pay on confirmation of a site visitor completing a conversion. On-line conversions do not necessarily mean purchases, conversions can be a visitor joining a newsletter, signing up to a website, registering for a trial and many other results based on site visitor interaction with the advertisers website.