Fuel costs rise - consumers move to the web
The steep increase in fuel prices has now made buying goods and services the third most popular online activity according to data from the UK trade group Institute of Practitioners in Advertising. These figures are related to June 2008 and really show consumers are looking to save money by spending online.
The supermarket chains are benefiting, 44% of UK internet users who were surveyed said they had shopped online for groceries, and in London nearly this figure is nearly at 50%.
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