Now one of the biggest brands on the internet – and the world for that matter – it is somewhat hard to believe the humble origins of the behemoth known as Google. Beginning with the meeting of two university students who originally hated each other, Google became a story of true entrepreneurship of the greatest degree.
Larry Page and Sergey Brin met at Stanford University in 1995 when Sergey was one of a group of students assigned the task of showing Larry around on his weekend visit from the University of Michigan. At first arguing about every topic they discussed, they found a mutual interest in solving one of computer science’s greatest dilemmas: searching huge amounts of data for relevant information. By January 1996, Larry and Sergey had begun to work on a new search engine called BackRub, so named for its ability to analyse back links that point to a web site. Within a year their search engine had started to receive a lot of interest, and by 1998, after receiving substantial investment, Google Inc was born.
Google evolved at an alarming rate, introducing their targeted advertising for business, and subsequently improving it until in 2002, with an overhaul of their AdWords package to benefit smaller businesses, AOL named Google the number one search engine and decided to utilise their search and advertising services for all of its 34 million members. For those of you who are interested, you can take a look at the way back machine to see how Google used to look when it was launched in 1998; the minimal change in its appearance belies the massive amount of change Google has undergone.
In terms of search engine marketing (SEM) there is no better way to advertise than with the company that can boast some 70% of the search engine market. Of course, increasing your website’s ranking in all search engines is always best, but utilising search engine optimisation (SEO) techniques that target Google specifically is the best way to increase your traffic. You must bear in mind of course that there are some SEO practices that will lose ranking as they are seen as flagrant cheating, such as keyword loading and purchasing links, so you must ensure you hire someone who understands SEO and online marketing well.
You don’t have to stop with SEO. Google offers a vast range of search engine marketing services from paid placement to pay-per-click (PPC) advertising with AdWords. Pay-per-click is one of the most cost effective ways to advertise, as you only pay for actual referrals and Google also has the single biggest distribution network for your adverts, making it the obvious choice for any large targeted online marketing campaign.
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"In the past, the only way to view these documents was to download them and open them in a separate viewer application," says Google. "To provide an alternative, we made it possible to quickly and easily view these files as HTML right in a web browser by clicking 'View as HTML.' This was an improvement, but unfortunately the 'View as HTML' option loses some of the formatting from the original PDF, such as graphics, tables, fonts and other elements."
The new links are based on the same technology that is used by Google Docs and Gmail. Google says they've actually been rolling out the feature in search results since July, and now they have more than half of the PDFs in their index available this way.
If you're like us, you're probably thinking a lot about how this year's flu season might affect you and your community. To help you out, we at Google.org are excited to announce the expansion of Google Flu Trends to 16 additional countries, including much of Europe.
Apple CEO Steve Jobs has been named the most influential individual in the global technology industry, topping the silicon.com 2009 Agenda Setter's list.
Jobs has made pole position on the list for the second time (the first time being in 2003) - the only person to have achieved this feat in the 10-year history of the list.
The silicon.com Agenda Setters list is voted for by an expert panel which chooses the 50 people who exert the most influence on the worldwide IT industry.
Jobs has made pole position on the list for the second time (the first time being in 2003) - the only person to have achieved this feat in the 10-year history of the list.
The silicon.com Agenda Setters list is voted for by an expert panel which chooses the 50 people who exert the most influence on the worldwide IT industry.
Online ad spending has been fortunate in the economic downturn—recession-resistant due to its high level of accountability, Internet ad revenue growth has remained positive as spending in all other media dropped.
In the UK, the effect has been so dramatic that online took the biggest slice of advertising revenues in the first half of 2009.
US online ad spending revenues were down 5.3% year over year, to $10.9 billion in the first half of 2009, according to figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
“While our preliminary estimates point to another decline in the year’s second half, expect that to be less than the first half’s 5.3% drop,” said David Hallerman, eMarketer senior analyst.
On the positive growth side, search spending was up to reach 47% of the total online spend. And online video ad spending. though still small in absolute terms, was up 38%.
Lee Roper e-Marketing - based in Southampton, Hampshire. Providing Search Engine Optimisation and Pay Per Click Management Services.