Offline advertising is the term used for things that need to be printed out, examples of which are:
- Mailing Shots
- Flyers
- Posters
- Newspaper Advertisements
All of which incur print costs and are generally only visible for a specified timeframe. In comparison to online advertising, offline seems expensive and has associated high costs when related to a marketing campaigns cost per acquisition. Although Offline advertising is very established and has a audience that cannot always be reached through online marketing.
