Unlike traditional offline advertising Pay Per Click involves more than just placing advertisements, crossing fingers and holding breath. Instead, Pay Per Click advertising includes detailed reporting and works in unison with comprehensive tracking tools. leeroper regularly monitors the effectiveness of campaigns to determine which of the adverts are generating the most clicks and are converting leads to sales, sign-ups, downloads and page views. Monitoring these statistics provides continual data on the performance of online marketing campaigns, this data is used to make regular alterations to drive stronger results.
An example of how PPC could work for your organisation, a pound bid has been used for simplicity. Actual bids vary and change regularly:
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£1000 initial investment in Pay Per Click
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£1.00 Cost Per Click which can equate to 1000 Targeted Clicks
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10 % Conversion rate which equals 100 Sales
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An Average Sale equates to £100
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£1000 investment returns £10000 in sales
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Reinvest profits and increase Pay Per Click Budget
Pay Per Click is a unique advertising platform, it drives instant measurable results which can be turned on and off when required. PPC traffic can provide a targeted audience who are already considering to purchase.
leeroper offers PPC Consultantcy and a full Pay Per Click Management Service. leeroper focuses on the whole sales funnel process and explains ppc marketing techniques that improve lead retention.
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