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Contact Lee Roper Image


Lee Roper Qualified Google Advertising Professional

My Approach to Pay Per Click
The approach I take with all of my services is based around logical steps where I work with my clients to understand their needs and explain the benefits of particular techniques. I am keen to provide help and advice which will improve sales. Unlike many Search Marketing company’s, I am happy to tell you the whole process that I will go through.

Review

  • PPC and Website Statistics and Reports
  • Current and Previous online marketing activities
  • Current and future offline marketing campaigns
  • Website Structure and Sales funnel
  • Primary and secondary conversion points
  • PPC Landing page structure, design and usability

Discuss

  • Online and offline marketing trends and consumer profiles
  • Key Performance indicators
  • Sales funnels and conversion goals
  • Transparency and awareness
  • Landing pages
  • Content Generation
  • High Performing keywords

Keywords

  • Research and Develop existing keywords
  • Highlight high performing and potential long tail keywords.
  • Structure keywords to allow required reporting

Plan

  • Implementation of a the project
  • Website and Tool Development
  • Coaching for Content Contributors
  • Milestone review points
  • External factors relating to the project

 Start

  • Initiate the project plan

Lee Roper e-Marketing - based in Southampton, Hampshire. Providing B2B and B2C Search Engine Optimisation and Pay Per Click Management Services.