It’s best to imagine a sales funnel as a physical funnel that is triangular in shape. Websites allow site visitors to enter at many different points and have particular conversion goals. The conversion goal of greatest importance is often to gain a purchase. Viewing the path a site visitor may follow before they make a purchase no matter what page they first arrived at helps to understand how easy it is for site visitors to meet the websites goals. Reviewing a websites sale funnel helps to identify areas of improvement.
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