In the past, the only way for a business to become a household name is for it to advertise on print media.  Most people way back, read newspapers and magazines; yet this might no longer be the most effective method among modern customers. 

The Major Difference

Primarily, the big difference between the two methods is the price.  Print media has always been known to be costly as opposed to search engine marketing where the amount of investment could be afforded even by small businesses.  In fact, online marketing is the cheapest way to let the world know that a business exists. 

Next to this is the number of potential customers that can be reached by these methods.  The Internet is being searched day in and day out by millions of people.  Also, many customers now depend upon search engines to produce the top sites to look for products or services.  And these customers are not just any type of customer but educated buyers and often well-paid consumers.  This is why no business should run without practicing SEO techniques. 

Search engine marketing also allows content revisions without paying exorbitant expenses.  Also, a single entry could generate several keyword listings, thus, a company has more chances of being viewed by more interested clients. 

Other Proofs that Online Marketing is Better than Printed Media

Advertising on newspapers nowadays would cost £400 for just a small section (about 1/8) of the entire page.  This cost is just for a single run!  It would, therefore, take thousands, if not millions of dollars for a brand name to be advertised all year long.  This is far costlier than to just set up a business web site and maintain this site monthly.  Also, once a newspaper advertisement has been read, chances are, it will be thrown to the nearest trash bin and never to be read again.  Web sites, for as long as they are online, can be accessed anytime. 

Another great advantage to relying on search engine marketing is the amount of professional help that business owners can get from SEO experts.  Professional advice is rarely given by print ad moguls and setting up a web site means commonly having a team of consultants on standby 24 hours each day. 

Listings on the yellow pages could cost up to £10,000 annually.  Unfortunately, this amount of money brings about listing on an alphabetical order, so unless a company name starts with an A, it will be listed as far back into the other pages.  Besides, many customers now turn to the Internet for a more detailed listing of companies that offer the services or products that they want. 

One other powerful SEO tool is PPC or pay per click advertising.  In the past, people have dismissed the use of this marketing tool but it has now rebounded and continues to be one of the most effective means of gaining steady targeted traffic.

Advertising is focused on getting the attention of the right kind of customers.  It is an indispensable part of any business and it can be powerful if properly managed.  PPC is all about demographic placement and other effective techniques.  For example, some of the biggest search engines now offer the option to have the online ads appear only to a specific age bracket or gender—this is never possible with print media as anyone and everyone is bound to read printed materials.  Online business owners who know how to utilize pay per click are destined to last on the Web.

Search engine marketing now has an edge over print advertising.  Businesses that fail to see this would be in peril of becoming obsolete.

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