The leeroper approach with Search Engine Optimisation(SEO) is to consult and set-up the foundations with advertisers so best practice techniques to be applied to their website. leeroper follows a structured process to understand the advertisers needs to create an effective Search Engine Optimisation strategy.
Review
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Website statistics and reports
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Current and previous online marketing activities
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Current and future offline marketing campaigns
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The organisations online footprint
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The website structure
Discuss
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Online and offline marketing trends and profiles
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Key performance indicators
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Sales funnels and conversion goals
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Transparency and awareness
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Content generation
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High performing keywords
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Authoritative sources
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Research and develop existing keywords
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Highlight high performing and potential long tail keywords.
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Finalise primary and secondary keywords
Plan
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Implementation of a the project
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Site development
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Coaching for content contributors
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Content generation plan
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Increasing online footprint
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Milestone review points
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External factors relating to the project
Start
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Initiate the project plan
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Plan regular project review points
leeroper is based in Southampton, Hampshire and works with advertisers throughout the UK.
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