My approach with Search Engine Optimisation(SEO) is to consult and set-up the foundations with my clients for best practice Search Engine Optimisations techniques to be applied to their website. This helps with ongoing SEO efforts for the lifetime of the website. I follow a structured process that is explained below, so I understand the needs of my clients to create a effective Search Engine Optimisation. Unlike many Search Marketing company’s, I am happy to tell you the whole process that I will go through.
Review
- Website Statistics and Reports
- Current and Previous online marketing activities
- Current and future offline marketing campaigns
- The organisations online footprint
- The Website Structure
Discuss
- Online and offline marketing trends and profiles
- Key Performance indicators
- Sales funnels and conversion goals
- Transparency and awareness
- Content Generation
- High Performing keywords
- Authoritative Sources
Keywords
- Research and Develop existing keywords
- Highlight high performing and potential long tail keywords.
- Finalise Primary and Secondary keywords
Plan
- Implementation of a the project
- Site Development
- Coaching for Content Contributors
- Content Generation Plan
- Increasing online footprint
- Milestone review points
- External factors relating to the project
Start
- Initiate the project plan
- Plan regular project review points
