The On-line Population has increased
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In 2008, 16.46 million UK households had Internet access. This represented 65 % of households and an increase of 1.23 million households since 2007. These estimates are derived from the 2008 National Statistics Omnibus survey.
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There were 41,817,847 Internet users in the UK (representing 68.6% of the population) in June 2008, according to Internet World Stats. This is up by 171.5% compared to 2000.
Google has around 90% of the current UK Search Market, the Google Network alone includes AOL(Enhanced by Google) , Amazon and The New York Times(through ‘adready’ a Google reseller).
Volume of Searches for the 4 weeks ending 14/03/2009.
Charged only per click (visit to your website) - You only Pay for a click to your website, this is more cost-effective than Yellow Pages, Banner Ads & Direct Mail, because you only pay for qualified leads not for visibility.
You can target ads to the specific location & language of your customers, Regional/Local, Country, Global & Customised Targeting. If you ship to the U.K. only, the campaign can be targeted to just the U.K.
Deep Links drive consumers directly to the relevant product or service page on your website, based on the specific search term used.
To understand how leeroper approaches Pay Per Click Marketing, please click here.
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