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Terms > Click Through Rate
The click through rate is used with Pay Per Click advertising and can be calculated by:
The amount of clicks divided by the amount of impressions divided by one hundred
For example:
50 clicks were accrued and the advertisement was shown 488 times
50 / 488 = 0.10245901639344262295081967213115
0.10245901639344262295081967213115 x 100 = 10.245901639344262295081967213115
The Click Through rate can be rounded to a sensible figure of 10.25, this figure can be used to compare results from different adverts.
Other Terms:
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