Terms > Internet Marketing

Internet Marketing today differs from the past, many people would have first thought that purchasing a Yell.com advertisement would be the best place to start. Although Yell.com does gain a certain amount of search traffic, it is no comparison for the amount of traffic generated from search engines. Internet Marketing is primarily about Pay Per Click (PPC) Marketing and Search Engine Optimisation (SEO) Marketing, both methods focus on drawing in targeted potential visitors who would benefit from finding what you have to offer.

PPC Marketing drives targeted site visitors who click on your advert displayed within the search engines and its partner publishers. You pay each time someone clicks your advert, but you do not pay for your advert to be displayed to potential site visitors. From expert ppc management you can deliver strong results that allow you to improve on your return on investment quicker than any other online marketing method.

SEO Marketing should be viewed as a longer term investment that will generate free traffic for the future. SEO can take around three months before results are fully noticed, some areas of competition require ongoing search engine marketing to always stay visible.

Lee Roper is a SEO Consultant who specialises in Pay Per Click management and has experience of working with all sizes of organisations and structures.