Marketing activity

Performance based results

Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.

From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:

• Traffic is great but where has it come from?
• Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
• Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
• What visitor activity is being generated from SEO and has it made a difference?

Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.

Find out more about how a performance campaign is measured.

Expert SEO Consultancy

Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.

From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.

Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.

Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.

Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.

Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.

Find out more about the SEO Consultancy offered.