Terms > Website Marketing

Marketing a website needs to be looked at in two primary methods, offsite marketing and onsite marketing. Offsite marketing includes:

• Directmail and press advertising

• Promotional events

• Sales calling for potential business

• Promotional material in visible locations and places

• PPC Marketing

• SEO Makreting

• Banner Advertisements

• Communication of incentives for resellers or repeat customers

On-site marketing includes:

• Internal website marketing messages

• Expected structure and user experience

• Onsite user interaction

• Display of products and services in consideration of previous purchases or in anticipation of a potential purchase.

Website marketing does not differ that much from offline marketing, it provides more data and learnings about your audience than any other method of marketing a business. Learnings can then be applied to other techniques which do not allow the same level of tracking and data capture.