- methodical approach
- project managed
- ROI focused
- sales driven results
- full sales cycle consultancy
- marketing driven by data
- benchmarked on conversions
Display advertising options
Search based advertising has been a primary source for generating targeted visitors to a website for many businesses. It has been a tool that works very well by allowing visibility on the search engines for the words and phrases people use to find related products and services.<!--more-->
Display advertising is a totally different format for gaining new visitors to your website, much like traditional press advertising it allows for images and creatives to be used. These can be static, animated or dynamic messages communicated to people who are viewing a specific web page or website.
This form of advertising has developed from simple Banner and Skyscraper adverts, to more complex and integrated dynamic solutions. Some of which include:
- Mobile phone number capture – an advert is displayed on a website with the option to type in a mobile number to receive specific information or a special coupon code that will unlock discounts.
- Location reading – due to the way ISPs are configured, websites can now tell the city of where you are located. In the past this used to identify a rough area of where you were located, these days it has become more accurate. Businesses that have national resellers or local operations can display local information adverts on where to purchase a product or service near to each person who views the advert.
- Downloads – Downloadable media can now be included within advertisements. An advert could include a download link to a special trial version of software, or supported campaign collateral such as promotional Screen savers, Desktop wallpaper or a detailed product PDF.
There are many other ways that display advertising can help shorten the route to purchase and increase the relevancy of media displayed to targeted audiences. Maybe it is time for your organisation to trial new forms of display advertising.
Recient posts:
- Display advertising options
- Bing and Yahoo without Caffeine.
- Pay Per Click Trademark Advertising Changes
- EC Proposal: Software developers held liable for code
- More 4 Pub Quiz
- Walkers Crisps: Yahoo Do us a Favour for our Flavours
- Websites in the national news again
- New online presence
- Display Trust and Build Customer loyalty with Internet Marketing
- Search Engine Marketing: Emotional Encouragement required?
Performance based results
Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.
From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:
- Traffic is great but where has it come from?
- Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
- Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
- What visitor activity is being generated from SEO and has it made a difference?
Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.
Find out more about how a performance campaign is measured.
Expert SEO Consultancy
Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.
From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.
Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.
Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.
Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.
Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.
Find out more about the SEO Consultancy offered.
Adam Very relevant post - it just shows how big Facebook is getting doesn't it. I mean I came across a website the other day which...
John Flynn Nice post. Thanks. Organic SEO (not using Adwords) is a long but rewarding process in getting you good SEO. I would be careful of email...
Rolv Heggenhougen Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders...
June Dean I have been so impressed by the vast range of services and help that Google offers the small business in terms of not only understanding...
Friendly Suppliers
Some interesting articles can be found here
