- methodical approach
- project managed
- ROI focused
- sales driven results
- full sales cycle consultancy
- marketing driven by data
- benchmarked on conversions
Introduction SEO Course
Training sessions are full day courses, price is dependent on location, the amount of delegates and any bespoke training requirements.
All sessions include:
- Training from an expert with sesions tailored to indivudual or group requirements
- Business focused coaching leaving candidates with a defined plan of action points and next steps
- Supporting training litrature for candidates to keep
Section 1 – Introduction to SEO:
- What is Search Engine Optimisation?
- The history and evolution of search
- The search engine marketplace
- How search engines create their index
- Consumer search trends
- White Hat vs. Black Hat SEO
Section 2 – Applying SEO for your needs:
- How does SEO fit in and compliment other marketing methods?
- Understanding how your customers search
- Brand, service and product search
- Keyword research and selection
- Focusing your search campaign on worthwhile objectives
Section 3 – Best practice on and off page optimisation:
- Effective onsite structure
- Developing search engine friendly content
- Aligning your website with the needs of your customers
- Building a network of online partnerships
- Link building techniques
Performance based results
Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.
From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:
- Traffic is great but where has it come from?
- Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
- Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
- What visitor activity is being generated from SEO and has it made a difference?
Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.
Find out more about how a performance campaign is measured.
Expert SEO Consultancy
Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.
From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.
Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.
Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.
Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.
Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.
Find out more about the SEO Consultancy offered.
Adam Very relevant post - it just shows how big Facebook is getting doesn't it. I mean I came across a website the other day which...
John Flynn Nice post. Thanks. Organic SEO (not using Adwords) is a long but rewarding process in getting you good SEO. I would be careful of email...
Rolv Heggenhougen Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders...
June Dean I have been so impressed by the vast range of services and help that Google offers the small business in terms of not only understanding...
Friendly Suppliers
Some interesting articles can be found here
