- methodical approach
- project managed
- ROI focused
- sales driven results
- full sales cycle consultancy
- marketing driven by data
- benchmarked on conversions
I help people understand how to ensure their websites are focused around providing the search engines with information that will help their business grow.
I recommend and implement coverage across the web that will positively influence a business’s search engine visibility.
Every decision I make I have to consider my name and my reputation, because of this I constantly consider the following types of questions:
- Do I feel comfortable outsourcing aspects of work without explaining the risks?
- Would I put my name on this service or recommendation?
- Will this action correctly reflect a websites proposition?
- Will the business and website be able to deliver after reaching page one?
While working for a web development company, I could see that websites needed something extra to get them found on the search engines. This is where my serious focus on SEO started and it swiftly moved me into helping brands and many other businesses with this problem.
Since then I have worked in a number of roles and with a variety of organisations to focus on search. I have worked hard to understand how a website can quickly and effectively improve online, taking care to ensure my explanation and reasoning is always clear.
I am an expert at what I do, I have knowledge in other areas but I would never consider that I would be the best person to deliver consultancy or services on graphic design, print or other forms of marketing. I’m always happy to work with others and to project manage digital development, but I would never consider myself the expert graphics designer, web developer or IT tech.
I deliver value and an advising sounding board to help people see through common misconceptions and ongoing barriers that are stopping them from succeeding.
I offer an open minded, experienced viewpoint on business that can often cut through existing setbacks. I prefer to work with people who wish to learn about search because they already understand the importance of gaining traffic from this source.
Performance based results
Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.
From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:
- Traffic is great but where has it come from?
- Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
- Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
- What visitor activity is being generated from SEO and has it made a difference?
Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.
Find out more about how a performance campaign is measured.
Expert SEO Consultancy
Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.
From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.
Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.
Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.
Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.
Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.
Find out more about the SEO Consultancy offered.
Adam Very relevant post - it just shows how big Facebook is getting doesn't it. I mean I came across a website the other day which...
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Friendly Suppliers
Some interesting articles can be found here
