RSS
Subscribe to my RSS Feed here
- Adam: Very relevant post - it just shows how big ...
- John Flynn: Nice post. Thanks. Organic SEO (not using...
- Rolv Heggenhougen: Companies seem to ignore the single largest...
Previous Posts:
Bing and Yahoo without Caffeine.
Pay Per Click Trademark Advertising Changes
EC Proposal: Software developers held liable for code
Walkers Crisps: Yahoo Do us a Favour for our Flavours
Websites in the national news again
Display Trust and Build Customer loyalty with Internet Marketing
Search Engine Marketing: Emotional Encouragement required?
Drive new customers to your website with Internet Advertising
Websites are becoming informational, exciting, and proactive
The negatives of a packaged solution
A Internet Consultant can improve online performace
Online Marketing: Engage Users without Flash
Online Marketing Display Quality and trust
Online Marketing Requires Different Resources
How Interacting With Your Audience Boosts Your Online Marketing Results
Search Engine Marketing and Social Blogging
Search Engine Marketing is Not a Quick Win
Search Engine Optimisation Services Were you forgotten
Online Marketing vs Offline Marketing
Search Engine Traffic is Qualified Traffic
Pay Per Click: What Does an Online Business Pay for each Click?
Online Marketing: A Continuous Endeavour for Any Online Business
Search Engine Optimisation and Categorisation of Contents
Search Engine Marketing: Marketing Products and Services not just Brand Names
Search Engine Marketing versus Print Advertising
Search Engine Marketing: Understanding the Benefits by Looking at the Bigger Picture
Maximising Website Traffic with the Use of Online Marketing
Search Engine Optimisation Overview
Online Booking Made Easy with the Aid of Search Engine Marketing
Increased Spending due to Fuel Costs
Search Engine Over Friends and Family
Search Marketing - Listen and Provide Useful Content
SEO - Choose Better Than Your Competitors
How Search Engine Marketing Can Help Your Business
Search Engine Marketing A Consultants Game?
Search Engine Marketing - Be a good Librarian
Google going from strength to strength
Quick Wins, White Hats and Black Hats
Display advertising options
Search based advertising has been a primary source for generating targeted visitors to a website for many businesses. It has been a tool that works very well by allowing visibility on the search engines for the words and phrases people use to find related products and services.
Display advertising is a totally different format for gaining new visitors to your website, much like traditional press advertising it allows for images and creatives to be used. These can be static, animated or dynamic messages communicated to people who are viewing a specific web page or website.
This form of advertising has developed from simple Banner and Skyscraper adverts, to more complex and integrated dynamic solutions. Some of which include:
- Mobile phone number capture – an advert is displayed on a website with the option to type in a mobile number to receive specific information or a special coupon code that will unlock discounts.
- Location reading – due to the way ISPs are configured, websites can now tell the city of where you are located. In the past this used to identify a rough area of where you were located, these days it has become more accurate. Businesses that have national resellers or local operations can display local information adverts on where to purchase a product or service near to each person who views the advert.
- Downloads – Downloadable media can now be included within advertisements. An advert could include a download link to a special trial version of software, or supported campaign collateral such as promotional Screen savers, Desktop wallpaper or a detailed product PDF.
There are many other ways that display advertising can help shorten the route to purchase and increase the relevancy of media displayed to targeted audiences. Maybe it is time for your organisation to trial new forms of display advertising.

