- methodical approach
- project managed
- ROI focused
- sales driven results
- full sales cycle consultancy
- marketing driven by data
- benchmarked on conversions
Lee Roper – SEO Expert
Lee has a sales focused background and finds the prospects of online promotion and marketing exciting and revolutionary.
From previous experience and the desire to serve clients professionally Lee provide’s a unique level of support.
Efforts are focused on long term stable results to reduce the cost per acquisition and maximise the return on investment.
This approach can appear different to SEO services offered by other organisations. Their common benchmark is focused on a websites rank within the search engines or the amount of traffic generated; rank and traffic are important but not as important as the overall cost per acquisition.
Experience has come from working with a variety of different sized organisations consisting of:
- Initial start ups
- Established family run businesses
- Small and Medium Private Organisations
- Charities
- District County Councils
- Umbrella and multiple outlet organisations
- Corporate brands and international businesses
Recent qualifications include:
- NVQ Level 4 in Management
- Google Advertising Professional
If your wanting to improve your business online by increasing your online visibility and gaining traffic from the search engines. Don’t hesitate to contact Lee to discuss the best options for you.
Performance based results
Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.
From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:
- Traffic is great but where has it come from?
- Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
- Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
- What visitor activity is being generated from SEO and has it made a difference?
Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.
Find out more about how a performance campaign is measured.
Expert SEO Consultancy
Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.
From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.
Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.
Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.
Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.
Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.
Find out more about the SEO Consultancy offered.
Adam Very relevant post - it just shows how big Facebook is getting doesn't it. I mean I came across a website the other day which...
John Flynn Nice post. Thanks. Organic SEO (not using Adwords) is a long but rewarding process in getting you good SEO. I would be careful of email...
Rolv Heggenhougen Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders...
June Dean I have been so impressed by the vast range of services and help that Google offers the small business in terms of not only understanding...
Friendly Suppliers
Some interesting articles can be found here
