- methodical approach
- project managed
- ROI focused
- sales driven results
- full sales cycle consultancy
- marketing driven by data
- benchmarked on conversions
SEO PR – for brands and PR professionals
Training sessions are full day courses price is dependent on location, the amount of delegates and any bespoke training requirements.
All sessions include:
- Training from an expert with sesions tailored to indivudual or group requirements
- Business focused coaching leaving candidates with a defined plan of action points and next steps
- Supporting training litrature for candidates to keep
Section 1- Introduction to effective online PR:
- The history of digital PR
- Applying offline techniques online
- How search works with and against PR
- Effective SEO press releases
Section 2 – Utilising search and social channels:
- Explanation of channels available
- Responsive PR for search
- Gaining presence on social channels
- Become an authority online
Section 3 – Engagement for search and social:
- Research for keyword focused content and copy
- Engaging internet users to achieve your objectives
- Social media and ongoing engagement
- Search visibility for key topics and themes
Section 4 – Best practice tools and techniques:
- Minimising time wasting
- Current industry tools
- Introduction to using key tools
- Implementing manageable techniques
Section 5 -Measuring results and defining a process:
- Defining key performance indicators
- Measuring ‘word of mouth’
& viral content online - Effective tracking of SEO PR efforts
- Defining a flexible ongoing process
Section 6 – Ensuring you stay on top of current trends:
- History and explanation of current internet trends
- How to predict future trends
- Staying up to date without wasting time
- Testing and trailing to rinse and repeat efforts
Experience of working with a variety of different sized organisations consisting of:
- Initial start ups
- Established family run businesses
- Small and Medium Private Organisations
- Charities
- District County Councils
- Umbrella and multiple outlet organisations
- Corporate brands and international businesses
Performance based results
Any marketing channel that drives relevant traffic to your website needs to be measured; the beauty of internet marketing is that we can measure how effective work has been.
From working as a SEO Consultant, providing consultancy to businesses of all sizes, the variety of different metrics used to measure search engine optimisation campaigns have varied. Each time, the following questions are often not considered:
- Traffic is great but where has it come from?
- Is the SEO budget invested being constantly reviewed and treated as PPC budget, where it is focused at the keyword level and measured on revenue?
- Are specific vertical levels being monitored and segmented correctly from organic results; for example Google shopping, Maps or Google image results?
- What visitor activity is being generated from SEO and has it made a difference?
Lee has worked hard so he can deliver results measured on performance. All campaigns are measured at the keyword level, reporting on revenue, conversions. Traffic is broken down into the different search verticals provided by Google.
Find out more about how a performance campaign is measured.
Expert SEO Consultancy
Too many people in the chain of communication of planning to final delivery and reporting can create confusion. Key conclusions are often not made quickly because each step is worked on by different people.
From using a consultant who manages your campaign, the implementation, delivery and reporting. There are instant visible differences that will ultimately deliver results quicker.
Within an independent consultancy, the focus and drive is to reduce timescales and manage effectively.
Great SEO tools and technology allows for effective management, quality control and workflow automation increases capabilities and reduces confusion.
Combined, this creates efficient and focused time for consultancy from the expert’s viewpoint. Delivering recommendations that utilise budget effectively, creating powerful, fast results.
Continually learning, correcting and perfecting the message we are communicating until we see an expected site and category benchmarks to gauge all future efforts.
Find out more about the SEO Consultancy offered.
Adam Very relevant post - it just shows how big Facebook is getting doesn't it. I mean I came across a website the other day which...
John Flynn Nice post. Thanks. Organic SEO (not using Adwords) is a long but rewarding process in getting you good SEO. I would be careful of email...
Rolv Heggenhougen Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders...
June Dean I have been so impressed by the vast range of services and help that Google offers the small business in terms of not only understanding...
Friendly Suppliers
Some interesting articles can be found here
